our name.

frameshift emphasises the importance of actively changing perspective. The process of mediation and coaching involves stepping out of a given set of behaviour patterns into another. This ‘shift’ involves changing the way one views the world, the ‘frame’ one puts around the events and relationships. We are here to help our clients undertake the work of reconfiguring how they see and understand others and themselves.

insert or delete.

The term ‘frameshift’ comes from the world of genetics and biology. A frameshift mutation in biology describes the insertion or deletion of a particular DNA sequence that changes the way that sequence is read.

Using this as a metaphor for our own work, we seek to help clients make the necessary changes (insertions and/or deletions) to see matters differently, and to use such insights to create positive outcomes for themselves and those around them.

change of perspective.

The DNA metaphor is only one part of the story. Frameshifting also evokes the world of art and creativity, moving a work of art in relation to its frame can drastically change what a viewer sees, even what a work means.

This lexical joining of art and science reflects our own approach, which combines intuitive relational elements with insights from the social sciences.